This 3 poster series advertises the WhoDunit? Film Festival, a three-day murder mystery movie event. The success of this campaign relied on the use of a cohesive, developed grid, an established hierarchy of information, a set color palette, and a consistent typeface.

The titles of each film are lettered in unique and dynamic ways and function as focal points of each poster while also establishing the tones of the individual films. This lettering was first done by hand through sketching and was later scanned to become digital. The scanned sketches served as a template to guide the design to maintain the unique, hand-drawn quality. Additionally, a digital mockup was created of the promotional giveaway keychain that would be given out each day of the festival.