The brand identity for The Tipsy Tulip, a fictional bouquet-making activity bar, was created utilizing a combination of lettering, color, and imagery. The target consumers for this business are primarily women or others who enjoy making crafts and gathering with friends to have a nice drink. In this case, the craft is to create hand-made bouquets with fresh, in-season flowers.

A strong color palette was chosen to create unity and cohesion across all brand elements, such as the logo lockup, business cards, and complementary box of chocolates. The colors and lettering also work to convey the atmosphere of the brand.